In 2003, while under contract with the San Diego based media and product development company that purchased the rights to my electric round brush, I thought it would be “fun” to keep on creating – the more the better. And while contemplating all that I wanted to (concisely) say about dry shampoo’s – which I LOVE – I thought back to my presentation that I called “Necessity Becomes Luxury”. Trite? Sure. But filled with some great stuff? Looking back on it all these years later – YES. I say that because many of the imagined products and product concepts have come to life, which is a very encouraging thing for a product developer. Not that I want someone else to “steal” away a great idea of mine, but it reminds me that the things I come up with are things that companies develop, sell, and that people do want, and that encourages me to keep on moving forward. I turn back to the pages of NCB now, along with some new fave’s, to bring you the following entry:
As a stylist, I love to see gorgeous blown-out hair. But the work that goes into that takes both time and effort. So why, after all that arm pulling and blow-dryer balancing, would you want to wet the hair and ruin all that work just because there is a little dirt and oil? Dry Shampoo’s are magic for just this purpose. Now, people who remember the product Psssssst! will remember a very basic spray-powder that was used for camping, sleep-overs, and other ‘water un-available’ purposes. The idea was great but powder floating out of your hair throughout the day was not. A few other ahead-of-their-time products came and went, most notably: Algemarin Dry Shampoo, Sebastian Dry Clean Only, Klorane Dry Shampoo powder, and Batiste Dry Shampoo. Some of these products are still made, some aren’t, and some of the companies that once made them now make others – a quick Google search will tell you more than I can ever hope to link to here!
I’m happy to say that time has been kind to dry shampoos, mainly because of new technologies and new formulas. Invisible corn, and other, starches have taken the place of talc, along with awesome new fragrances and smart packaging. My new faves include Shuga Leave-In Shampoo and Brocato Big Easy Volumizing Dry Shampoo – both are aerosol. Shuga makes a sweet little travel size with a firm cap because yes, accidentally deploying a bottle of this stuff in your luggage would be a waste and probably a bit of a mess. As a reward for reading thus far, I will reward you with my absolute favorite, not only as a stylist, but also as someone who doesn’t like to over shampoo but who is, myself, very oily naturally, and a product lover to boot. The one that I reach for most often is Keratin Complex Volumizing Dry Shampoo Lift Powder. This stuff is the best. it’s non-aerosol and has a built-in brush. You simply extend the brush and give it a shake, allowing the shampoo to move from the lower container straight up and through the brush. Then you simply brush your head, your hair, even your hairline. The super fine powder instantly vanishes and your hair looks and feels CLEAN. And did I mention the scent? Oh my! It’s smells sh-amazing!! What’s more? The bottom chamber which holds the space-age product is clear, so you can see when you are low, and every box comes with… wait for it… a SECOND full container of the stuff, so when you run out you simply snap-on a whole new container of product and keep right on cleaning. It’s small size can be taken anywhere, so you can use it whenever you need it. The original white has NEVER gone powdery on my hair but they now also offer not only the neutral powder but also one for blondes and one for brunettes.
The bottom line is that you should always use what you love and ask a professional stylist before you drop any large amount of money. Also, ask if there is a return or exchange policy just in case. Everyone has different needs, wants, and preferences and I’d love to hear if you have a favorite dry cleanser that I have not mentioned!